WELCOME PHOESTIVUS VENDORS
Welcome to #Phoestivus2020
Every Sunday #Phoestivus2020 will open at 9am on our @Phoestivus Instagram and Facebook pages. #Phoestivus2020 is a fast paced, jam-packed virtual event.
How to get the most out of #Phoestivus2020
Check out the schedule and see the day and time we’ll post the image you submitted to us. To get the most out of the event, you should get ready to also be posting onto your own Instagram account. Remember, you should post your products and promote you! I understand not everyone may be around to post all day from 9 - 3, so I would encourage you to at least post on your account when I post on my account and tag you. That's why I shared an exact schedule.
When we tag you on @Phoestivus, people from our following will click through to your account to see what you have to offer. So if you're posting on your page during the virtual event, especially at the same time we post your image, it can gain bigger traction for you (aka sales).
Essentially the goal is to concentrate our activity on Instagram to lead to your sales. I want you to post about you and your product! Just include the hashtag #Phoestivus2020 so people scrolling through the hashtag activity will see your products too.
#Phoestivus2020
Our official event will open at 9am and we will continue posting until 3pm! During this time we encourage you to post from your feed/stories and tag #phoestivus2020 and @phoestivus in all of your posts. We’re encouraging everyone to follow along and refresh their feed to find new products and shop for the holidays live during the Sunday event. Be ready to comment, engage, answer direct messages and sell!
Profile Image
Select a photos for the Phoestivus directory (on phoestivus.com) that can help returning customers easily identify you and your business, but will also introduce new customers to what products they can find. Example: While there are many good options for this, we love how Paige Poppe Art is showing the range of her products and includes herself, the colors reflect her brand and product well.
@Phoestivus Image
Select photos for the @Phoestivus Instagram feed that highlight a few products so customers can see multiple products. Be sure they are items you have available for purchase. Example: Think about creating a display of items just like you would at any in-person market. We love how Little Fang Silver chose a closer view to see the detail and craftsmanship of her jewelry in an irresistible display that screams desert vibes!
All month we're promoting #Phoestivus2020! However, we'll be spending Sundays to concentrate our energy on your products! On Sundays, especially when we post your image, you should share new pictures on your page and stories that customers can shop in real-time. Our goal is to get shoppers to click directly over to your profile from our post!
Wondering what kind of posts to share?
1. Gift idea. Put together a few of your items that could be sent as the perfect gift. Think of those sweet spots your customers spend and include the total price for the gift in your descriptions.
2. Grid your product. Allows people to easily tell you which product they want to buy. Tell them exactly how they can purchase the products they're seeing.
3. Natural. People love seeing products in natural settings and how they can be used in a home, worn, etc. Customers also love being highlighted, repost and thank someone who's tagged your product.
4. Set up a booth display. Use live feed or videos to scan your display, say hi, and encourage people to buy what they see in real time.
5. Share You. Don't forget to mix in photos of yourself and why you do what you do!
ADDITIONAL OPPORTUNITIES
SHOP ARIZONA
Local First Arizona is excited to announce the soon to be released Shop Arizona Marketplace. This one-of-a-kind e-commerce site will showcase the most unique products, art, gift cards, and experiences from small businesses across Arizona, in perfect timing for the holiday season and beyond. We can't wait to #ShopAZ! Learn more online here.
FREE WINDOW DISPLAY
Arizona Center and Phoestivus are teaming up to promote some holiday window shopping. Set up a window display along with signage that provides a custom QR code directly to your online shop or social media profiles.
HOWND FOR THE HOLIDAYS
Hownd is a Phoestivus Sponsor. When you sign up for Hownd, they can make your Phoestivus promotional offers available to consumers through a variety of digital channels, including your website, social media, email, the free MyHownd mobile app, and a website they’re creating to showcase Phoestivus vendor offers. There’s no cost to sign up, no subscription, no contractual obligation to continue working with Hownd after the event, AND they’re waiving their Pay-Per-Visit fee for Phoestivus vendors that have a gift card or buy now offer available during the event. You can learn more, request more info, and sign up at hownd.com/Phoestivus. You can also contact Hownd at info@hownd.com or 877-394-2410.
4 Tips for Selling on Social Media
While there are some important differences between selling in-person and online, there are some similarities in how you should approach things.
1. Build, don’t push.
Focus on building relationships, not pushing your products or services on people. It’s good to spend time nurturing relationships and growing engagement, whether that’s through sharing content besides your product replying to comments on Facebook.
2. Know your customers.
There are so many questions that can help you understand your buyers. Who’s your target audience? Do they prefer to consume video content or written content? Which photos or content in the past has done the best for you?
3. clearly communicate.
You’re driving potential customers to your profile, so make sure it’s at its best. To make traffic convert into leads or sales, be sure it’s clear to customers how to shop your product, whether that’s though your web store or just by direct messaging you, when and how they’ll receive their product and more. Consider including pricing in the caption to avoid unnecessary DMs.
4. Listen to your customers.
Whether you’re selling on social media or through your website, your reputation depends on how you treat your customers. Monitor your comments, answer questions and complaints promptly.
